How to be consistent online
The most common piece of advice for growing online is to be consistent.
But when you're not seeing growth, it gets tricky. When real life gets in the way, it's even harder.
The good thing about consistency though is it's not reliant on skill. Everyone can be consistent. Here's what helped me.
Make it sustainable
Define your own consistency.
I could make 2 YouTube videos a week but I chose to make consistency easy for me. I post once a week instead. This is doable and sustainable. It gives me room to breathe.
Do what excites you
Having a content calendar is great, but the good thing about being a creator, is you have freedom. If one of your ideas isn't motivating you, dump it for something that is. It's easier to show up when you have something you want to show up for.
Create a system
At the end of each month, I plan the month ahead. I have set days for scripting, filming and editing. These systems allows me to show up each week without getting too overwhelmed.
If I tried to create a perfect video each week, my channel would have nothing on it. Things don't have to be perfect to be valuable. I recently posted a tweet with a very obvious mistake- it was one of my most liked tweets.
Save your love letters
Views, likes and subscriber count can be discouraging. Instead of looking at the numbers, focus on words. Whenever someone leaves me a nice comment or a supportive message, I save it. This reminds me of why consistency matters. It's not the numbers, it's the community.
Consistency doesn't have to be a weight on your shoulders
I find that if it's fun, sustainable and rewarding, it actually lightens the load.